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Human Guidance. Superhuman Insights.

Leaders don’t have time for repetitive surveys or superficial feedback. In today’s environment, understanding your stakeholders with speed, precision, and empathy is essential for success.

Vega breaks the mold of traditional research by transforming natural, conversational interviews into clear insight, illuminating the current state of beliefs, emotions, and behaviors. With that clarity, you can make your investment decisions with confidence that you’re addressing the issues that matter.

Why Vega

Solving the Issues that Matter

When you need to know whether your people will follow your strategy, you don’t have time to wait. With Vega, expert-designed studies are ready fast. From crafting the right questions to deploying the study and delivering insights, we’re the quickest path to clarity.

But speed without depth is shallow. You need more than numeric scores to understand your reality – you need voices and perspectives revealed with clarity.

Vega captures stakeholder experiences in vivid detail, interpreting the real question behind the query, conducting qualitative, nuanced interviews, and providing AI-driven analytics that decode patterns, sentiment, and meaning. Whether you’re evaluating a new acquisition, rolling out a customer initiative, or reorganizing your teams, Vega delivers precise insight—and it delivers it fast.

Use Cases:

  • Employee Engagement
  • Customer Feedback
  • Member Research
  • Strategy Execution
  • AI Readiness
  • Innovation Readiness
  • Post-Merger Integration
  • Due Diligence
  • Cultural Diagnostics
  • Customer Experience
  • Transformation Health Checks
  • Collaborative Design

Services

The Next Generation of Research Tools and Methodologies

Vega gives you the intelligence—and activation tools—to meet the moment.

VEGA

AI Behavioral Research Engine

Vega conducts authentic, large-scale conversations with employees and customers, revealing emotional undercurrents, alignment, and disconnects before they escalate. Insight appears quickly, clearly, and ready for action.

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VEGA+

Insight to Activation

Insights alone don’t change behavior. Vega+ equips you with contextual nudges, access to best practices, and tailored coaching prompts to transform clarity into movement and alignment.

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VEGA X

Enterprise Research Platform

Vega X integrates and correlates research from throughout your organization, providing an intelligent AI interface that brings your data and people together for the greatest insights and impact.

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About

Adapting with Humanity

Agency 150 exists to help companies evolve—with clarity, humanity and courage. We believe that the best performance begins not with pressure, but with presence. When you listen to what your employees and customers are really experiencing, you build the conditions for meaningful progress. We designed Vega to both diagnose and activate change. She is a system of insight and forward motion. And together, we are a team that is committed to helping you achieve your strategic ambitions.

Our team brings together behavioral science, enterprise strategy, and deep listening, committed to help you unlock the next level of contribution, collaboration, and collective performance.

Lamar Pierce

Chief Science Officer
Washington University in St Louis Professor Editor-in-Chief, Organization Science

Gordon Rudow

Chief Executive Officer
Former Partner and CLO of Oliver Wyman and CEO of Bonfire

Brian Riggs

Customer Success Lead, Americas
Former CEO, Riggs Enterprise Corp

Rob Meadows

AI Advisor
Former CEO Originate Labs, Founder, CTO of AI Foundation

Eric Perez

Founding Engineer
Former CTO Originate Labs, Engineering Leader at Dollar Shave Club and JibJab

Monty Coon

Product Lead
Former COO, Sr. Director of Global Operations of 1Mind and AI Foundation

Johanna Pino

Creative Director
Brand Strategist and Lead Designer, Greenberg and Associates, Brand Engine

Sergey Gorbatov

Customer Success Lead, Europe
Professor at IE, Human Capital Expert, Former Talent Leader at Shell, Abbvie and Phillip Morris

Jenny Dearborn

Advisor
Chief People Strategy Officer of BTS, Former EVP of HR at SAP, Author of The Data Driven Leader

Deren Baker

Advisor
President of Flywheel, Former CEO of Jumpshot and COO of Switchfly

Ben Putterman

Advisor
VP of Learning, Talent, and Diversity, Rivian, former roles at Tesla, LinkedIn and Gap

Josh Bersin

Advisor
Founder and CEO of The Josh Bersin Company, Global Industry Analyst, Author of Irresistible

Reports

A Clear Roadmap

True insight comes from hearing many voices—and understanding their context deeply. Bracing for the AI Revolution compiles nearly 800 AI-led interviews to create a vivid snapshot of what’s happening now: where alignment persists, where anxiety or overload slow momentum, and what your people really need to thrive.

This isn’t a report—it’s a roadmap for clarity, empathy, and change.

Download the Report

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